A project with humble beginnings as a classroom project, “Connecting the Dots” flourished into an award-winning campaign. Making the cut after rounds of rigorous evaluation, the campaign made its way into the hearts of the Pasadena Transit Authority and onto the streets of Pasadena.
“Connecting the dots” is the big picture behind the high-visibility Pasadena Transit brand. A clear and colorful communication campaign, it not only assists riders who must travel from Point A to Point B; more importantly, it inspires citizens and tourists alike to expand their horizons, creating new journeys and discovering more about Pasadena with every trip, all through the simplicity of navigation.
The program developed for the brand features easy-to-understand icons, each one representing a great architectural Pasadena landmark. Currently, these landmarks include the Colorado Street Bridge, ArtCenter College of Design, Pasadena Convention Center and the national historical landmark Pasadena City Hall. The icons and accompanying graphics communicate and inspire riders on the bus, and off. In addition, the program continues to provide opportunities in identity, map and signage.
“城市連結”的特色藉由簡單明暸的圖示，代表帕薩迪納市區重要的地標，包含：科羅拉多街橋，ArtCenter College of Design 設計藝術中心學院，帕薩迪納會議中心和國家歷史地標的帕薩迪納市政廳。這項計畫的標誌及相關的圖示，不論是在行駛的公車上或佇立街角都緊密連接你我，並持續展現帕薩迪納城市精神與價值。
Special thanks to City of Pasadena, ArtCenter College of Design, and Gloria Kondrup.